Over the last 10 years, the number of pets in the United has skyrocketed. Like no other time in history, Americans have taken a shine to pets of all shapes, sizes and species. It has been reported that by some pet industry sources that well over 70 million American households have at least one pet. Given the rise in pet ownership and the amount of money spent on pets, it is clear that Americans love their pets enough to give many of them the very best.
As Americans, we spent an estimated $40 billion on pet products and services in 2007. This is significantly higher than the $17 billion we spent in 1994. Nearly $11 billion is spent on veterinary care alone. The level of sophistication in veterinary care has expanded to include treatment modalities once reserved for humans. Our four legged companions struggle with many of the same medical conditions as we do including cataracts, obesity, cancer, and arthritis. For those pet owners who have the money, state-of-the-art treatments like eye surgery, joint replacements and even chemotherapy are routinely applied to pets.
Partly due to the demands of pet owners, the diet of the average house pet has improved. […]

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